The Art and Science of Decision Making
The way our brains work, our cognitive biases and inherent irrationality as well as the quality of our decisions and forecasts & predictions are a popular...
Analysing Search Terms: N-grams
Our search marketing campaigns generate a lot of search terms. Search engines can assign all kinds of search terms (which they think is relevant) to the...
Automate Bing Ads reporting: the lazy way
Google Adwords is the king of Pay-per-click (PPC) advertising, but it's not the only player in town. If you are in the business of Search Engine...