ConversionXL Live 2016
A few weeks ago I was at the ConversionXL Live 2016 conference in Austin, Texas. Since we, at FindHotel, are busy setting up CRO & AB...
The Art and Science of Decision Making
The way our brains work, our cognitive biases and inherent irrationality as well as the quality of our decisions and forecasts & predictions are a popular...
Analysing Search Terms: N-grams
Our search marketing campaigns generate a lot of search terms. Search engines can assign all kinds of search terms (which they think is relevant) to the...