A/B testing has become a key part of the product development toolkit. Having enough time or data to run A/B tests to be able to reach valid conclusions has become one of the major constraints for many teams....
A few weeks ago I was at the ConversionXL Live 2016 conference in Austin, Texas. Since we, at FindHotel, are busy setting up CRO & AB...
The way our brains work, our cognitive biases and inherent irrationality as well as the quality of our decisions and forecasts & predictions are a popular...
Our search marketing campaigns generate a lot of search terms. Search engines can assign all kinds of search terms (which they think is relevant) to the...