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Omer Sami

4 posts
Page 1 of 1

Impact of Imprecise A/B Test Triggering on Test Duration

A/B testing has become a key part of the product development toolkit. Having enough time or data to run A/B tests to be able to reach valid conclusions has become one of the major constraints for many teams....

Omer Sami on data, A/B testing, experimentation, analytics 03 February 2020

ConversionXL Live 2016

A few weeks ago I was at the ConversionXL Live 2016 conference in Austin, Texas. Since we, at FindHotel, are busy setting up CRO & AB...

Omer Sami on Company 24 April 2016

The Art and Science of Decision Making

The way our brains work, our cognitive biases and inherent irrationality as well as the quality of our decisions and forecasts & predictions are a popular...

Omer Sami on Data 09 April 2016

Analysing Search Terms: N-grams

Our search marketing campaigns generate a lot of search terms. Search engines can assign all kinds of search terms (which they think is relevant) to the...

Omer Sami on Code, Data 22 November 2015
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